Nov 28, 2021
Otis Thaddeus

It’s Q4, and that means that Sales and Marketing professionals all over the world are doubling their work hours, sweating in their company swag, and trying to hang onto one iota of sanity.

That’s why we’ve compiled this list of 10 things you can do to support the salesperson in your life. They might be your spouse, your sibling, or the person you’re relying on for a bonus—either way, you want to be there for them, and here’s how:

  1. Lower your expectations. They will not be there for you as a spouse, sibling, or friend for the next couple of months. 

  1. When they lose a deal (and they will lose deals), be ready with candy, chocolate, and endless words of affirmation.

  1. Match their level of intensity. When they freak out, you validate them by freaking out just as much. DO NOT tell them that it’s not a big deal.

  1. Work-life balance matters a lot...except during Q4. This is not the time for you to tell the Salesperson in your life that you want to spend more time together. 

  1. Understand that it is perfectly normal for them to have an existential crisis. Just rub their back, and remind them that they should be hitting those emails instead of whining about it.

  1. Salespeople during Q4 are like Orcas at Sea World. They’re unpredictable and potentially dangerous. When in doubt, keeping your distance is never a bad idea.

  1. Think of ways you can help them. Maybe you have a cousin who has a friend whose spouse works at a company they’re trying to sell to. Give them a call! People love doing favors for random strangers.

  1. Remind them to eat and use the bathroom. It is not uncommon for Salespeople in Q4 to forget to do things that we’ve all come to consider universal human necessities. 

  1. Don’t utter the phrase “are you STILL working?” unless you’re wearing head-to-toe riot gear.

  1. You will inevitably find yourself asking “why is this person in my life?” So remember all the reasons you care about them. Write them down. Tattoo them on your arm if you have to.

To all of the spouses, siblings, and coworkers out there, good luck! And to all the Sales and Marketing people, what the f**k are you doing reading this? Get back to work and hit those numbers!

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